Webtoon Rebrand

WEBTOON is a digital platform made available to people who enjoy reading comics “anywhere, anytime, and always for free.” With numerous creator-owned content from all around the globe, it started a shift in the digital world filled with comics. It marks a way for artists to create stories and share it with anyone to tell. Successful WEBTOON artists may get a head start into a future career where their stories get physically published, have official merchandise, or even adapted to television. With any genre to start with, WEBTOON allows their artist to open up their creativity and share many diverse stories by a single tap of a finger

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Value Proposition

Branding is an important part of a company’s identity. We can help successfully rebrand WEBTOON’s logo to emphasize the brand’s presence and resonate with creators as well as readers of the platform. We will align the new logo with WEBTOON’s message and craft a logo that will enhance brand recognition and give a lasting impression to the audience.

Project Details

• Target Audience: Young readers from GenZ to younger Millennials mainly under the age of 24.
• Competition: TAPAS, LINE Manga, and Lezhin Comics are one of many competitors that have Korean webtoons and creator-owned content for artist to share.
• Style & Tone: The style we are going for will be fun and playful to give a friendly approach to the platform. We will use the elements of pixelated art to show the aspect of digital reading that WEBTOON is based on. The color palette will be consistent of app’s signature vibrant green color.

Objectives

• Problem/Solution: WEBTOON’s logo right now is outdated and can be mistaken as a messaging app. A rebrand may allow WEBTOON to stay relevant and establish the brand’s presence.
• Nurture Plan: Create a memorable logo that has strong visual identity. Make sure it works with WEBTOON’s vision. The design must be versatile in all digital platform and in all scale.. Design will look timeless and stay relevant by using the aesthetics that a majority of WEBTOON’s demographic prefer.

Initial Sketches

These sketches are what helped form the rebranded logo. The main idea was to add in elements of digital and comic into one image.

Logo Rebrand

This logo incorporates elements of webtoons by showing the comic and digital aspect behind the app. The "W" which stands for webtoon is designed as a cartoon style to represent the common comic font seen in comics. The background represents an iconic chat bubble seen inside comics to express something exciting/surprising within the text. This makes it different than the old style which can make the app seem like a text messaging app. The chat bubble that show the excitement of a character is now showing the excitement behind the app itself. Furthermore, the literal webtoon font is a common pixelized font to represent the digital aspect of online comics. The new logo is a perfect design for a new and timeless look.

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Project Scope

• Brochure
• Providing Illustrator file with PDF and JPG mockup of the logo.
• Size of logo will be approximately 1000x1000 px.
• Logo is versatile for print and web.

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Brochure

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